"Learn to help customers and add to your daily sales"
No doubt you already know that customers buy more from store employees that are friendly, cheerful, and helpful. A smile and a kind word can go a long way towards building customer loyalty and repeat visits to your store.
You can make your store more valuable to your customers and increase your weekly gross at the same time. The secret is to help your customers buy items related to those items they have already picked out.
You have two choices when it comes to making more money in your store:
A. You can attract more customers to come into your store or
B. You can sell more to each customer in your store.
It's a sad but true fact that only 25% of the customers who enter some stores actually make a purchase. 75% walk out empty handed.
"SELL" is not a 4 - letter word. (OK technically it is a 4-letter word but it is not an off-color 4-letter word).
"SELL" is what you and your employees must do to increase your income.
Dog Training: How To Train Your Puppy The Right Way - Introducing Your Puppy To Your Home And FamilyPuppy training is very important, whether you are training your
first puppy or your 20th. Properly training and socializing a
puppy is vital to making it a valued member of your family and
your community.
In some ways training a puppy is easier than training an adult
or adolescent dog. One reason is that the puppy is essentially a
blank slate , untroubled by past training techniques and other
issues. In other ways, however, the puppy can be more difficult
to train than an older dog.
One challenge to training a new puppy is that puppies are more
easily distractible than ado ..
In a store, "SELL" has to be handled softly, patiently, and with good humor.
Here are some tips that work:
1. Greet each operson who enters your store with a friendly "hello" and offer to help if they need it.
2. Answer customer questions quickly. If you have enough employees, make each employee an "expert" in one section of your store. Use this "expert" knowledge to answer customer questions. It doesn't hurt to praise the employee when they do a good job of helping a customer.
3. The best time to help your customer is at the cash register. Following a customer around your store could be offensive to the customer, but everyone needs to conclude the sale at the check out stand. Stress the importance of customer contact at the register during your daily sales training for your staff. You will get great results if you spend 3 minutes or more every day talking sales strategy with your employees.
4. Teach your employees to notice what the customer is buying. If they are buying a flashlight, suggest batteries; if a new cooking pan is the purchase, suggest large spoons or stirrers. This is called "Up Selling". You help the customer to remember all the items thay might forget. The more questions you ask, the more opportunity to up sell.
5. Every single customer should be asked if they found everything they wanted. If they did not, offer to help. If you can't leave the register, call someone who can. Don't make the customer feel that it is an inconvenience to help. Make the customer feel appreciated.
6. Determine what the most popular add-on items will be and stock them close to the cash register. Please don't stock so much at the register that it looks like a clutter of product... Keep the register area clean and simple.
How to Crate Train Your PuppyOne of the most difficult hurdles that any new puppy owner faces is housebreaking or as it is sometimes also referred to; potty training or doing business. Although there is no tactic that comes with a 100% guarantee, one of the most successful methods is crate training. Crate training can drastically reduce the amount of stress on the owner and the puppy that often comes with training the new four-legged member of your family. So what is a crate? It is a cage that is usually made of plastic or wire. Wire ones are collapsible and the puppy has a great view of his surroundings. The plastic crate ..
7. Teach your employees to SMILE.
These tips may seem very simple. I hope you are using them already. You'd be surprised how many stores I visit where nobody is practicing any of these selling strategies. Make your store stand out from the pack. Make your store a pelasure to come back to. Make your store the profit center you desire.
Good Selling,
Lee Karjala
Lee Karjala is the Director of Special Projects and Newsletter Publisher for STK International, Inc. The semi-monthly newsletter targets issues of interest to the owners of Dollar Stores, Convenience Stores, Supermarkets, Drug Stores, Variety Stores and the Wholesalers who service them. He is a proud graduate in Communications from the California State University at Fullerton, California. To subscribe to the E-mail newsletter, mailto:news@stkinternational.com or visit their web site at http://www.stkinternational.com.
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Lee KarjalaHow To Train Your Employees To Sell More
